David Rev Ciancio Resume

DAVID “REV” CIANCIO

revdavidciancio@gmail.com

SENIOR BRAND MARKETING AND EVENTS STRATEGIST

A detailed oriented, results-driven strategic sales marketing planner and business development specialist who has lead many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors. Ability to multi-task while play a key role in the strategy, planning and drive of unique marketing experiences that create brand equity and value though partnerships, events, social media and relationship marketing with a focus on performance and productivity improvement.

Event Marketing • Strategic Planning • Sales Marketing • Brand Strategy • Partnership Development
• Creative Concepts • Social Media Marketing • New Business Development
• Team Building • Client Facing Skills • Public Relations • E-commerce • Non-Traditional Marketing

PROFESSIONAL EXPERIENCE

BURGER MAKER, Carlstadt, NJ, 2013 – Present
Director of Marketing

  • Provide support to key customers by offering marketing support in the form of events, publicity, social media, menu ideation, trend research, product information and the creation of point of sale material.
  • Support the entire sales team by generating leads and providing ongoing support to current accounts through marketing support.
  • Work with outside agency to build brand assets and an overall marketing campaign.

CARDLYTICS, New York, NY , 2012 – Present
Manager, Local Sales, Northeast

  • Execute the building of new sales and managing advertiser relations for restaurant verticals with a focus on multi-unit restaurant and grocery businesses.
  • Pull together and manage marketing campaigns for top tier customers for Financial Institution partners like Bank of America and Food Service Distributors like Sysco.
  • In charge of thoroughly following up sales and marketing results and promptly reporting to both the area director and manager as well as clients, effectively carrying out the complex implementations of a powerful transaction driven marketing platform.

THRILLIST REWARDS, New York, NY , 2011 – 2012
Partnership Business Development and Sales / Marketing Manager

  • Spearheaded $1.3M in gross relationship marketing sales by sourcing more than 150 leads for the New York City market on a local e-commerce platform best known for delivering editorially-driven, experiential offers targeting its young, urban male demographic.
  • Tripled New York City direct marketing subscriber base from 100,000 to 354,000.
  • Created dozens of successful repeatable events by working with local promoters in the food, beverage, hospitality and recreation fields.
  • Developed brand-new sales generating events in New York, Los Angeles, Chicago, San Francisco, Boston and Washington DC.

IDLE HANDS BAR, New York, NY, 2010 – Present
Chief Marketing Officer, Events Director, Beer Sommelier

  • Lead planning for diverse events, including craft beer and bourbon lessons, tastings, concert after-parties, bar crawls, beer and bourbon pairing dinners, and holiday parties.
  • Build awareness, penetration, and new customer recruitment utilizing local media partnerships, social media, advertising, events and other digital media..
  • Secured feature on The Learning Channel’s Cake Boss; named one of 6 bars in Drinker’s Guide NYC by Whisky Magazine in October 2011.
  • Successfully re-opened as artisan burger restaurant in partnership with That Burger after first year in business and played key role in off-shoot launch of That Sauce Company.

YEAH! MANAGEMENT, New York, NY , 2009 – Present
Agency Founder, Marketing Consultant

  • Acted as Chief Marketing Officer for food and beverage events production company, Get Real Presents. Created sampling events resulting in more than 5000 tickets sold and a subscriber base of around 40,000.
  • Acted as Director of Partnerships and Beer Sommelier for The Food Film Festival. Received Proclamation from NYC Mayor for “Cheers To Burgers and Beers” for 2012 NYC opening night event.
  • Produced successful yearly “NY Burger Week” event series as well as tastemaker events at annual SXSW conference in Austin, TX.
  • Created Burger Conquest, one of top burger blogs in world; organized and hosted 20 editions of the popular event; NYC Wing-Off, featured on 10 TV reality shows and named “Expert Burger Taster” by The Learning Channel.
  • Acted as Director of Business Development and Strategy for Grill ‘Em All Truck, one of the most popular Food Truck Catering companies in Los Angeles. Created and operated digital, social and public relations campaign that lead to victory of appearance on The Food Network’s Great Food Truck Race and eventually opening up 2nd truck and 1st brick and mortar location. Increased awareness and profits by producing unique events that drove engagement including a week long, 8 restaurant takeover in New York City.
  • Built and directed social media and brand marketing campaigns for 5 restaurant and 8 entertainment clients.

THE  SYNDICATE, Weehawken, NJ , 1998 – 2009
Agency Co-Owner and Co-Founder, Marketing Consultant

  • Co-Managed team of 12 employees in 5 different departments.
  • Created, launched, and directed all aspects of client facing business development and management firm, overseeing all businesses for 10 clients.
  • Launched social media campaigns for 10 artists in 2003 that are still being used today.
  • Created and directed conception through execution of industry insider and public events at SXSW, CMJ, Warped Tour, Ozzfest, Bamboozle, and many more for independent, corporate, and brand companies. 

EDUCATION

Bachelor of Arts in Communications, 3.87 GPA, 1996,
MICHIGAN STATE UNIVERSITY, East Lansing, Michigan

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